Home Office

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More and more women are working from home and not just working moms looking for more flexibility.  As a growing number of women are becoming business entrepreneurs, many are establishing themselves with home offices.  Working from home has it perks.   Answering the phone in your pajamas is perfectly acceptable.  Fielding emails over your morning oatmeal or a late night snack is also acceptable.  But there are some serious drawbacks to working from home.  It can be more difficult to disconnect from work when it’s right there next to you.  Distractions can interfere with your work.  Fixing yourself a sandwich can quickly turn into tidying the kitchen, throwing in a load of laundry and starting dinner.  Before you know it, you’ve lost two hours and now you need to walk the dog before you can get back to that project you need finished by 9:00 am tomorrow.

So how do you make working from home work for you?  A few tips:

Establish a separate office space, preferably not a corner in your bedroom.  This cuts down on distractions and trains your brain to settle into work when you’re in that space.  It also allows you to walk away from work and be at home.  This is crucial if you have a family.  They will need to respect your workspace.

Routine!  Have set office hours. Having set working times and set down times allows you to manage stress better.  Yes, you can go to the gym in the middle of the day if you want, but schedule your working hours around it.  Again, routine will be important if you have family or even friends who assume that because you’re home, you’re not busy.

Get out of the house from time to time.  Working from home is great but you don’t want to become a recluse either.  Pick one day a week to work from a coffee shop.  Join your local chamber of commerce.  Attend networking functions.  Something, anything to keep you connected with real live human beings.



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Taking Charge of Your Money

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Women, even smart successful business women, have a tendency to allow spouses to take control of their finances.  While this may seem like a sharing of responsibilities, it leaves many women on the brink of or mired in poverty after a divorce or the death of their spouse.  There are plenty of reasons why we do what we do but learning to understand how we view and handle money will help us to become better stewards of our financial security and independence.  In the article Top Ten Money Tips for Women, Deborah Fowles offers some great tips for keeping a handle on your money.

A few highlights:

Don’t rely on someone else.

Spend less than you earn.

Be involved in the day-to-day money management.

Learn from your mistakes.

You’ll want to read the rest of her article and take a good hard look at your own money management techniques.  Unexpected changes in our lives can wreak havoc on our finances if we aren’t prepared.



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Online Reputation Management

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Photo credit: Kheng Guan Toh

 

It’ll take twenty years to build up a reputation and 5 minutes to destroy it.”

-Warren Buffet

 

A sequence of SEO (search engine optimization) tools are made to make the bad publicity generating sites drop in their search engine ranks. These websites will be pushed back toward distant search result pages, forcing them to be virtually invisible. Techniques and tools utilized to restore an organization’s search listings involve these provide below:

SERM (Search Engine Reputation Management): It utilizes 2 tools to dilute poor publicity, namely, search engine optimization and search engine marketing. Both those tools apply methods of damage control, to restore business identities and reputations upon the Web.

SEM (Search Engine Marketing): The main objective of SEM includes building and managing brands, site promotions, keyword or market research, generating brand specific or client specific content and increasing Internet traffic in order to generate business.

OIM (Online Identity Management): The technique will refer to online personal branding and is performed via identity exposure, utilizing social network services, as well as engagement in social media websites such as Orkut, Facebook, Twitter, Flickr, etc. The primary goal of online identity management includes getting high search ranks for as many websites as probable, as somebody searches for a certain individual’s name and her or his reference when browsing the Web.

SMO (Social Media Optimization) / SMM (Social Media Marketing): These services employ the idea of putting a company’s service or product and brand in front of a networking community in order to improve its online reputation and business.

ORM (Online Reputation Management): This service is supposed to be for protecting and monitoring a product, brand, or business around the Web. ORM includes public relations and marketing alongside SEM to boost awareness of a brand.

Within this competitive era, your reputation may make or break your business or you. A good campaign to advance the image of your company will place your business on high visibility online.



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Promoting a Business With Social Media

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Photo credit: Michael Brown

Utilizing the Internet to develop an efficient Internet persona for your company includes an inexpensive marketing tool, and there isn’t any better method of promoting your company than with social media. Apply these simplistic, but effective techniques for social media optimization to begin boosting visibility for your company:

1) Join the right social media networking channels: Wisely choose your social media channels. Entertainment copywriters might connect with additional writers and potential film and music customers on Facebook and MySpace. Chiropractors wanting to expand their client roster are better suited to promote their business on LinkedIn and Twitter. Consider your targeted audience and where that circle gathers on the Web, prior to joining an Internet community.

2) Develop a social media bio: Here’s your opportunity to create a brief message spotlighting your products and services. Utilize this chance to position your business as an emerging marketplace leader.

3) Be an active member of this social community: Involve a welcome, friendly message to social media pages in order to encourage additional members to interact on your page. You can introduce yourself to additional community members, and invite others to be friends.

4) Help other people: Recommend interesting sites, information, and articles which will add some value to the Internet conversation. Frequently comment on trending blogs and inside social networks.

5) Drive visitors to your site: Build up inbound links to your additional sites as a member of a social media community. Carefully go over all social networks regulations. Do not just enclose self-serving links without checking the website’s rules.

6) Promote your services and products and to a captive market: Develop a subgroup of members inside the community with similar interests and goals as your business. Post notices one time per month advertising your company to users who’ve expressed curiosity about learning more concerning your business.



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Live Your Legend and Live Big

I have been following a young guy by the name of Scott Dinsmore for some time now. Actually it has been about a year but it feels longer. You know when someone strikes such a strong cord with you, you feel like you have known them a long time. That is my relationship with Scott Dinsmore.

In my researching of new products that compliment the business coaching and  planning niche that I love so much.  I was looking for a product or professional to go deeper into the “Mindset” area. I  feel so strongly about the value of “head-space” or mindset, what ever you want to call it. If you don’t have your head in the game, it just won’t work out so well.  As a recovering HR Executive I heard so many people  talk about “hating”their job and my response always was – Find one you like then.  That seemed like such a foreign concept to so many, which surprised me then and baffles me now. Information as never been easier to get and opportunities abound, but you have to want it.  Some people have that desire deeply embedded in their DNA, like Steve Jobs, Richard Branson and maybe Martha Stewart, but others need a thinking partner to bring out the best you have to offer.

Back to Scott Dinsmore.   He has a program that I thought might be a great addition to my work, so I bought it.  Wow is all I can say.  I have become an affiliate of his and I hope to actually do some work with him in the not so distant future. I can see how his work will be a great addition to my TEVO Small Biz Boot-camp series of programs. What I love about his work is the non nonsense type of advise he gives. He is a young guy with a wide open spirit. He is accountable to himself and his family and he holds himself fully capable. There I have put all my coaching jangle in one sentence, but I get jazzed reading this guy.

If you are thinking of doing something different, but are afraid, (no judgement intended here but often we are afraid to make a giant change because of fear of failure, fear of disappointing others around us and fear of the unknown) or if you want to take what you are doing and make it bigger, this is a great program for you. I couldn’t have done it better myself. I am happy to share the link for his program and I am sure you will not be disappointed.  You can find his program Click Here!.

 

Enjoy

Judy



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I See Light at the End of the Tunnel…… Holy Crap It’s A Train

Do you feel like that with your business?   I have certainly had days where there is so much going on I don’t know where to start. In the early days of my business, I could see all the opportunities that were available to me but I just didn’t know where to start.  So I often entertained myself with learning new stuff. I am a “research junkie”. When I get stressed I learn, when I am happy I learn and I get a ridiculous high from knowing new stuff.  That’s all great but how do I make money with all this  new stuff??? I have heard it called “shiny object syndrome”.  What, squirrel……

Thank goodness that was  long time ago and I now have a plan that keeps my inner urges to learn under control (well maybe almost), but I have been able to put a format together that makes sense from a business perspective. I can use my need to learn as part of my business and create products and services that shares all the good stuff, without people like you having to sit through all these seminars and webinars. I have tested the materials and created programs to help people like you to move forward in your business. Nothing better than learning from someone who has been there and really gets the frustration, fear and exhaustion of doing your  business all by yourself.

Let me tell you a story that just happened today. I am also an executive coach, so when one of my friends gets into a pickle they call knowing I will give them the straight goods. This friend of mine called today to try and understand a past trauma that she had experienced. She also told me about some really cool stuff she was doing in an effort to move forward. I asked her if she would like to make her move forward plan something to build on.  (She was talking about taking her experiences as an executive and turning them into stories. I said  Huh, #Patrick Lencioni made a fortune doing that. Maybe you could be a writer.  She said “oh I don’t think I could do that.” Of course as a coach my response was why not?She said I am better at talking than writing. I have great stories though and I have a lot to teach.

My response; So, why don’t you  record your stories  and send them to a transcriber. I do that all the time. It will cost you under $20.00 and I have a name for you. If you do this a bunch of times you have an book. Get it put into the right format for Kindle or some other ebook reader and Bob’s your uncle – you are an author. By the way,  I have a name for that service too. You can also have a book cover made for under $20.00 so you can make it look real spiffy.

My friend was gob smacked. She said “I had no idea you can do that, I am so excited” She was so busy thinking about going forward that she had completely forgotten about  her worry about the past. Now, that will rear it’s ugly head again, but nothing beats feeling bad about something with an exciting new project and success.  So this is how I use my learning to help others.

I recently put out a fabulous 24 page resource guide with the top  tools and apps that I have gathered in my travels while learning from some  top professionals.  Many of these I have used myself but they are all tried and true. In the early days I spent a fortune trying to secure these resources.  These are so amazing. This is my gift to you if you feel that the light at the end of the tunnel is a train. Even if you are not overwhelmed, you will enjoy the material.

I will keep you posted on other ways to keep that light at the end of the tunnel , optimism and not a fatal locomotive.  It is my job to Grow Businesses and Empower People.

 

 Click the following link for your free Killer Tools and Apps – Your Life Just Got Easier  report

bit.ly/PFDZ50

 

 



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What I Stand For

In my past life I was an Art Therapist. I worked with kids to express their worries, fears and anxieties through the use of art. It was great work. I did this because I am a totally visual person. When I am learning something  new, I have to get a picture/visual in my mind to fully understand the concept and the application. I am a very practical learner and I have found that I am not alone. We are looking to learn stuff that makes our world a bit better but we don’t want to spend too much time doing it. I get that.

This is the way I have approached my coaching and consulting practice. I know the theory but what my clients want is “how does this work”. So with that in mind I will be making a series of audio and videos in the spirit of making your learning relevant and practical. You will be able to  take the information I give you and apply it right away. I am not suggesting you will have mastery right off the bat but you will be able to try something different which will then have a different impact. Remember the saying” You can’t solve a the problem with the same thinking that created it”. BINGO  Often the changes are so subtle, they get overlooked but the devil is in the details.

Let me show you my words and I hope you will join me by signing up for business made relevant topics.

 



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Are You Satisfied with How Your Employees Are Performing?

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It’s performance management time and everyone is just thrilled to be part of the process. People love to get feedback, and managers are just itching to have those constructive feedback discussions with their fully engaged employees…

Not so much, I get it. For the past several years I have worked with companies both large and small to deal with this very issue, and believe it or not, we are making some serious inroads into this area without a great deal of kicking and screaming in the process.

What most managers and employees loathe about performance management is the subjective nature of the process, and yes, there will always be some of that. However, the bulk of the process should be very clear and easy if you are working within an accountability and responsibility framework. This process involves a cascading concept that takes the executive’s accountability and breaks that down, distributing it among the different departments and the managers within those departments. Then those managers cascade their responsibilities down to the people who do the operational and tactical work.

Requirements for a Successful Accountability and Responsibility Framework

What makes this system work?

  1. The relevancy of the document you produce. Everyone is interested in this framework, since its structure and “moving parts” support the vision at the top.
  2. Clarity about departmental and individual accountabilities. Who does what, and what can I count on you for?
  3. The performance management system is based upon this accountability and responsibility matrix, and you are working with real behavioural indicators to prove success. This helps keep the subjective part to a minimum.
  4. All parties know what is required and what is being managed.
  5. Employee engagement roars ahead as everyone is feeling in the loop and clear on what is required. (Success breeds success.)
  6. Tough conversations are replaced with brief coaching sessions.

And before you know it your productivity is up, employees are happy, and managers are less crazed!

Although I have made this sound simple, it is in fact a very manageable process to undergo. Each company I have worked with actually takes this system and applies it to job descriptions, performance management and pay-for-performance programming.

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Have these tips motivated you to set some goals? Do you have any goal-setting success stories that you’d like to share? Please speak your mind below.

Read more about Leadership or Planning.

P.S. Want to share this post? Please do. Just be sure that it remains intact and includes the following bio. Thanks!

About Judy: Judy Mackenzie, MBA, CHRP, CEC PCC, owns and operates TEVO Consulting Inc. (www.tevosmallbiz.com), providing services and guidance to small and medium businesses. TEVO’s mission is to assist companies in reaching their strategic goals by developing leadership and people management systems that allow employees to be at their best. Judy believes engaged employees are fundamental to business success, and she designs support and management systems to help people and companies achieve their full potential.

 



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Have You Implimented Accountability as a Performance Model yet?

Workflow/Business Process Management (BPM) Ser...

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I believe using an accountability model is about leadership and organizational development. l also go one step further and say that the successful implementation of an accountability model will also positively impact culture, innovation and engagement. Accountability is not a silver bullet but it is very close and I will tell you why.

I have put accountability processes in place for small and medium size companies for the past 12 years. I have had some wonderful, thought-provoking and head scratching experiences with the various groups that I work with.  I think it is very important to share with you a couple of my key beliefs that drive my interest in working in accountability processes.

1.  I believe that the largest majority of people really want to do a good job.

2.  I believe we  do a better job when we understand the context and outcomes required of our work.

3.  I believe that innovation comes from a culture where questions can be asked and everyone isn’t expected to think the same way.

4.  Employee engagement is the culmination of the above points.

Now that I have some fundamentals out of the way I will tell you  a story about how accountability have helped one of my clients. You may find your own story in this blog and if you do I hope you find some of the thoughts helpful.

Scenario One

A small business growing quickly. Everyone is seemingly going on full steam but yet they are not able to keep up with the customer demands,  The owner of the company does not know if she should hire more people as the financials don’t really support it and she is not sure what department could use the staff if she did hire.  The owner is feeling really frustrated as she can’t get a handle on where things are at from an operations point of view. She has asked her staff to record what they do everyday, but they have not been very good at it as they claim they are too busy to add more to it. Secretly she thinks they are afraid to show what they do in the event she may add more work. She called TEVO Consulting to discuss what her next steps should be.

Firstly, we had senior stakeholders in a meeting for a 1/2 day to talk about the existing processes from end to end.  Once these were identified in larger chunks, we started fleshing out the subprocesses for one area, which was sales. We spent the full two hours detailing the full operational process until everyone was in full agreement.  Once we had agreement we then moved the  discussion  to who was accountable (the buck stops here) and who is responsibility (the work is handed down but not the accountability) Once we had identified the current state we looked forward to settle on a future state. Where  did they want to go in the future  so we could asses the gap to build our plan.

Outcomes of this small segment were very surprising for the CEO and the sales manager, They had not clearly understand the amount of steps that were required for a seamless transition to the workroom and how lack of clarity and incomplete paperwork slowed production down significantly. It was also clear that significant tasks were falling to one person with the other team member with a much smaller work load.   We finished off with a discussion of the employee skill sets and what would be necessary for a succession planning point of view. Who could take on more strategic tasks and who needed what specific training to get on track with responsibilities or accountability they would be given.

The reaction to this accountability planning for the staff was initially scepticism but quickly followed by interest.. It was clear to the staff that planning had occurred with the specific staff members in mind. In fact they were much more interested in talking about what would be required to add accountability to their profile and seeing the clarity of the process. They also were able to move some tasks from their accountability that didn’t make sense for them to own.With the outcome of the some rework, reduction of overlap of work and clarity of process, the CEO found the work was being done much faster, more accurate as well as the identification of higher capacity for the existing staff as their duties were linked and supported.

There are some  other major benefits to going through this process.

a)  When we finish the CEO has a clear idea of all the processes in the company that make them successful. They can check these with key stakeholders to make sure they stay relevant or when new machinery or products are introduced  as there is an existing state clearly defined.

b)  We put all the accountability and responsibilities into job descriptions with behavioural indicators to make sure clarity for new staff or when existing staff were transitioning into new roles.

c)  We used this same language for the performance management system which really gave managers the ability to coach and manage performance in an objective manner.

d)  At the completion of the process the processes were put into a binder which became the operational manual for the company, with an online version for all employees to access.

So there you go. By understanding and identifying accountability and responsibilities , employees as well as managers can relate to the daily, weekly and monthly tasks of each other. Did I mention that we started this process at the top and cascaded it down to the front line level. That is another day’s blog.

Read more about Planning or Systems.

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P.S. Want to share this post? Please do. Just be sure that it remains intact and includes the following bio. Thanks!

About Judy: Judy Mackenzie, MBA, CHRP, CEC PCC, owns and operates TEVO Consulting Inc. (www.tevosmallbiz.com), providing services and guidance to small and medium businesses. TEVO’s mission is to assist companies in reaching their strategic goals by developing leadership and people management systems that allow employees to be at their best. Judy believes engaged employees are fundamental to business success, and she designs support and management systems to help people and companies achieve their full potential.



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